& Social Media Marketing
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About Mirror Me PR | London-Based Digital PR Agency
We are a PR agency with a difference: Passionate brand storytelling, combining a tailored digital strategy with bespoke media matchmaking services. Our agency specialises in traditional and digital PR, offering a range of services to build brand awareness through creative media campaigns for pet brands, lifestyle, beauty, interior, and equestrian brands in the UK and internationally. As one of the best boutique PR agencies in London, we have also won awards for public relations services in Kent, helping local businesses achieve national and international press coverage.
Our Story
Every ‘about us’ page has a story, and ours is unique. Our agency was founded by industry expert and qualified journalist, Ashley Rossiter (MCIPR), in 2011. Ashley founded MirrorMePR after an illustrious media career spanning over a decade, filled with editorial experience in national print and broadcast journalism, to create a PR agency that combines insider media knowledge with digital innovation to deliver results beyond press mentions.
A former celebrity stylist working with high-profile names such as Take That, Tom Hardy, Ant & Dec, Rod Stewart, Kate Hudson and Anthony Hopkins. During her fashion career, Ashley also worked as a TV presenter, presenting her own show on Sky, and worked in several top London public relations companies as a product placement manager for global sports, lifestyle, and fashion houses, including international brands such as Nike, Timberland, and Oakley Eyewear. The MirrorMePR team’s background also includes extensive industry experience within the beauty, pet, fashion, equestrian, country and luxury sectors.
Since its inception, the boutique agency has evolved into a winning team of PR experts, social media strategists , and creatives who focus on securing meaningful media coverage, generating SEO-friendly backlinks, and creating genuine brand connections.
There’s Something About Us That Makes Us Different
In this About Us section, you’ll discover what sets us apart from the rest;
We are The Digital PR Experts
We understand how to develop content that is optimised for LLMs and SEO to attract high-authority backlinks and increase your brand’s online presence.
Pet Business Marketing Specialists
One aspect you need to know about us is that we love pets! By combining our passion with knowledge and expertise, we have become the leading PR and marketing experts in the pet industry.
Journalist-Led Insight
Our media campaigns are led by former journalists who understand what the media want. Whether it’s traditional print media, digital media, or social media, we know how to pitch your story.
Equestrian PR Specialists
We pride ourselves on being one of the leading UK agencies and the only creative equine marketing agency with professional accreditation in this niche, working with elite brands and influencers.
Tailored Strategy Approach
No templates, no fluff, just smart, creative PR that delivers measurable ROI. Bespoke marketing done right.
Trusted by Brands You Know
Our brand experience spans small start-ups to global brands, securing coverage in media outlets such as BBC, Vogue, The Telegraph, Horse & Hound, and Country Life, to name a few.
Our Awards
Everything about us is unique! As an independent boutique agency specialising in the luxury sector, we have won numerous awards and accolades over the years. These presitigious titles include, ‘Best Pet & Equestrian Brand PR Consultants (UK) in the Business Circle 2023 awards, ‘Social Media Marketing Agency of The Year‘ in the London & South East England Prestige Awards 2023/2024, Best Public Relations & Communications Company of 2024 in the SME500 awards, and our MD won Best Ethical Beauty PR & Marketing Agency CEO 2024 (Kent). In 2025, we won Digital Advisory Firm Of The Year – UK in the Corporate INTL Magazine Global Awards, ‘Social Media Marketing Agency Of The Year’ once again in the Prestige Awards for 2025/2026 and Digital Marketing Advisory Firm of the Year – UK in the Global Advisory Experts Awards.
Our Expertise
Alongside traditional PR, Mirror Me PR also offers qualified social media marketing services, certified SEO copywriting services, and Google Ads management, continually developing our skill set to deliver the best service to our clients in both traditional print PR and digital online marketing.
We are a small, agile team that genuinely cares about our clients.
Ready to Grow Your Brand?
Let’s talk. Our team is ready to put your business under the media spotlight, whether you want to launch a new product, refresh your brand, or scale your business. Contact Us Today or Explore Our PR Services via our Services tab.
Then, as now, the MirrorMePR philosophy is that ‘PR should be a reflection of your brand’.
