All clients projects are subject to the below terms and conditions, so please make sure you’re clear on how we work.


1.1 In these terms of business, the following words shall have the following meanings:

“MirrorMePR” means MirrorMePR Limited.

“Client” means the company purchasing the Services.

“Services” means the services to be provided by MirrorMePR which are the subject of an order between MirrorMePR and the Client.


2.1 These Terms of Business are the only terms and conditions upon which MirrorMePR supplies the Services.

2.2 A signed order confirmation form, along with deposit payment is required to enable MirrorMePR to commence the initial order, with future invoicing terms agreed at the outset.

2.3.MirrorMePR reserves the right to refuse acceptance of an order & retract acceptance.


3.1 MirrorMePR shall provide to the Client the Services; and perform the Services with a reasonable level of skill and care in accordance with a degree of skill, diligence, prudence and foresight which, as at the relevant time, would reasonably be expected from a skilled and experienced supplier of PR services seeking in good faith to comply with its contractual obligations.

3.2 MirrorMePR shall without the agreement of the Client be entitled to make operational changes to the Services that have no material adverse effect on the Services.

3.3 MirrorMePR guarantees that the Services supplied by it shall comply with the specification contained in each contract and in the absence of any such specification shall comply with MirrorMePR’s appropriate specification.

3.4 MirrorMePR shall not be liable for any loss caused to Client’s goods whilst in MirrorMePR’s possession unless such loss may be caused by wilful recklessness of MirrorMePR’s employees or agents in which case MirrorMePR shall account to the Client for any monies that it may receive under any insurance policy (MirrorMePR not being under any obligation to insure). MirrorMePR shall not be liable for samples, or products of the Client, which are sent to the Media, as part of PR activity.

3.5 Third party products supplied and/or sub sublicensed by MirrorMePR as part of the Services will be supplied in accordance with the relevant supplier’s applicable terms. The Client agrees that it will at all times comply with the provisions of such standard terms.

3.6 In the event of a limited time scale for the provision for Services, the Client agrees that once project dates are booked, should the Client not supply MirrorMePR with the required information or assets etc within the set time period booked, which then prevent MirrorMePR from being able to complete the work with the appointed dates, it is agreed by the Client that our fees will still be paid in full on receipt of invoice, regardless of the number of hours worked. The Client may be offered additional paid hours beyond the timeframe at MirrorMePR’s discretion, if MirrorMePR feel this would benefit the Client’s project outcome.

3.7 With the supply of Public Relations services, MirrorMePR provides no guarantees as to the coverage to be gained for the Client, and cannot be liable for any content created by the media, with reference to the Client.


4.1 The Client acknowledges that MirrorMePR’s ability to provide the Services is dependent upon the full and prompt co-operation of the Client (which the Client agrees to provide) as well as the accuracy and completeness of any information and data the Client provides to MirrorMePR. Accordingly, the Client shall in a timely manner provide MirrorMePR with access to, and use of, all information, data and documentation reasonably required by MirrorMePR for the performance by MirrorMePR of its obligations under these Terms of Business.

4.2 The Client agrees to follow MirrorMePR’s reasonable instructions and procedures with respect to the Services. The Client agrees to provide MirrorMePR with all relevant information and images, in an acceptable format, as requested by MirrorMePR prior to project commencement.

4.3 MirrorMePR is under duty to ensure that any materials produced under a contract are legal, decent, honest and truthful. However, MirrorMePR may not be an expert in respect of the subject matter of the contract and therefore the Client is responsible for the accuracy, completeness and for all descriptive, technical or proprietary aspects of the Services and shall indemnify MirrorMePR for any liability arising for a breach of this agreement.

4.4 MirrorMePR shall not be required to print any matter which in their opinion is or may be of an illegal or libellous nature or an infringement of the proprietary or other rights or any third party. MirrorMePR shall be indemnified by the customer in respect of any claims, costs and expenses arising out of any libellous matter or any infringement of copyright, patent, design of or any other proprietary or personal rights contained in any material printed for the customer. The indemnity shall extend to any amounts paid on a lawyer’s advice in settlement of any claim.


5.1 MirrorMePR reserves the right to vary the price of the Services by any amount attributable to:

5.1.1 An alteration to the Service by reason of a variation in or lack of Client’s instructions;

5.1.2 Any variation of the rates of taxation or costs, third party changes or fluctuation in foreign exchange rates between the date of a contract and the date of delivery of the Service or completion of the payment.

5.2 Payments are required as per the agreed payment terms, for all PR & Marketing activity, irrespective of the publication date of media coverage.

5.3 If any payment is in arrears under any contract between MirrorMePR and the Client or if the Client becomes insolvent, or MirrorMePR has reason to believe that any payment is likely to be in arrears, or that the Client is likely to become insolvent MirrorMePR shall have the right without giving notice to the Client to suspend further delivery of the Services and under any contract any such payment any part thereof shall remain in arrears for seven days after written demand sent by MirrorMePR to the Client, MirrorMePR shall have the right to cancel any contract without prejudice to any rights and remedies to recover any monies then due and owing by the client.

5.4 Prompt payment is of the essence.

5.5 In the case of invoices for third party services, payment for the Services shall be made within 14 days of the date of invoice.

5.6 In the case of invoices for production or project services, 50% payment for the Services shall be made on appointment with final payment due on the date of final invoice, unless otherwise specified on the signed order agreement. Payment for retainer services are payable in advance monthly by standing order.

5.7 Without prejudice to any other rights MirrorMePR may have, in the event of late payment of any sum due under these Terms of Business, MirrorMePR may charge interest to the Client on such sum at higher of the rate of three per cent per annum above the base lending rate from time to time of Bank of England Plc (accruing daily), or of the rate of interest specified under the provisions of the Late Payment of Commercial Debts (Interest) Act 1998. Such interest will accrue from the day following that upon which payment was due until payment is made in full. In addition, or in the alternative (at the option of MirrorMePR), MirrorMePR may suspend the provision of the Services and/or any part of them until such time as the payment is made.

5.8 If MirrorMePR takes any legal, or other steps, for the recovery of any overdue payment, then the reasonable costs of all such steps shall be payable by the Client upon demand.

5.9 MirrorMePR’s guarantees contained in Clause 11 below shall not apply to any contracts unless the client has paid for the Services in full.

5.10 Except in the case of a customer who is not contracting in the course of a business nor holding himself out as doing so, MirrorMePR reserves the right to charge the amount of any value added tax payable whether or not included on the estimate or invoice.


6.1 Until the price and all sums owed by the Client to MirrorMePR arising from any goods or services supplied – is paid in full by the Client to MirrorMePR, the property in the Service including MirrorMePR copyright (if any) shall remain in MirrorMePR and the following conditions shall apply:

6.1.1 The Client (if MirrorMePR so requires) shall hold the Services on MirrorMePR’s behalf and shall store it in such a way that it is clearly the property of MirrorMePR;

6.1.2 The Client hereby grants to MirrorMePR the right to enter upon the Clients land or buildings and agrees to procure a right of entry into anywhere else where the Services is stored, for purposes of repossessing the Services.


7.1 Subject to clause 13.1and 13.2 MirrorMePR shall not in any circumstances be liable to the Client in respect of any:

7.1.1 loss of profits; or

7.1.2 loss of contracts; or

7.1.3 loss of revenue or goodwill; or

7.1.4 type of special, indirect or consequential loss, business interruption or loss of or damage to business information or data whether in contract, tort (including but not limited to negligence) or otherwise and whether or not suffered as a result of an action brought by a third party, even if such loss was reasonably foreseeable or the Client had been advised at any time of the possibility of the Client incurring the same.

7.2 For the avoidance of doubt, MirrorMePR shall not be liable to the Client or be deemed to be in breach of these Terms of Business by reason of any delay in performing, or any failure to perform, any of its obligations under these Terms of Business, if the delay or failure was due to any cause beyond MirrorMePR’s control, due to any instructions given by the Client or in any delay caused by the Client.

7.3 MirrorMePR shall not be responsible in contract or in tort (including, but not limited to, negligence) or otherwise for the unauthorised access to, or alteration, theft or destruction of emails, files, programs, or information of the Client by any person (other than MirrorMePR) through accident or by fraudulent means or devices where MirrorMePR has exercised that degree of skill, diligence, prudence and foresight which, as at the relevant time, would reasonably and ordinarily be expected from a skilled and experienced supplier of information technology services seeking in good faith to comply with its contractual obligations in providing the Services to prevent such activities.

7.4 MirrorMePR shall have no liability if Third Party Products breach, infringe or make unauthorised use of any third-party rights, save to the extent that MirrorMePR knew, or should reasonably have known, of such infringement or unauthorised use at the time it sub-licensed such Third-Party Products to the Client.

7.5 Save as expressly set out herein all conditions, warranties, terms and undertakings express or implied statutory or otherwise (including, without limitation, as to fitness for purpose or satisfactory quality) in respect of the Services or any products provided pursuant to the Services are hereby excluded except to the extent to which it is unlawful to exclude such liability.

7.6 Nothing in these Terms of Business shall confer any right or remedy upon the Client to which it would not otherwise be entitled.

7.7 The limitations and exclusions of liability in these Terms of Business shall survive termination of these Terms of Business.


8.1 The ownership of, and sole right to, any intellectual property right in any materials produced by MirrorMePR under any contract with the Client shall be vested absolutely in MirrorMePR from the outset, and MirrorMePR shall be at liberty to effect and secure protection thereof by registration in a Registry or otherwise as it sees fit.

8.2 If the parties agree, MirrorMePR may assign all or any intellectual property rights in such materials to the Client upon such terms as may be agreed but in no event before such times as all monies due under this contract between MirrorMePR and the Client are paid in full by the Client.

8.3 All rights in Third Party Products shall remain vested in the licensors thereof and the Client agrees to comply with the licence terms relating to such software and/or services, where notified to the Client in writing.


9.1 Where a contract is for the provision of the Services over a period of time, a contract may be terminated by either party giving to the other two month’s written notice PROVIDED ALWAYS that if the Client terminates the contract he shall:

9.1.1 pay immediately all outstanding sums due to MirrorMePR;

9.1.2 be responsible for all costs and expenses incurred by MirrorMePR in respect of any uncompleted Service and be liable for one month’s fees, whether or not activity is required from MirrorMePR for the Client during this period;

9.1.3 accept and pay invoices from MirrorMePR calculated at the contract rate in respect of any Services completed or partly completed;

9.1.4 discharge any liability of MirrorMePR to third parties incurred in relation to any Services originally envisaged pursuant to the Client’s initial instructions.

9.1.5 Provide any notice required or permitted under the terms of these Terms of Business or required by statute, law or regulation shall (unless otherwise provided) in writing marked for the attention of the Managing Director. Any notification to any other employee or officer of MirrorMePR shall not be effective.

9.1.6 Subject to the other provisions of this clause 5 these Terms of Business shall commence on the date of order.


10.1 The Client shall indemnify MirrorMePR in respect of all damage or injury occurring to any person, firm, company or property and against all actions, suits, claims, demands, charges or expenses in connection therewith for which MirrorMePR may become liable in respect of any breach of contract or in respect of the Services sold under any contract. In particular, it is stressed that the Client is responsible for all copy, slogans, words or methods supplied or suggested by it to MirrorMePR, and also such items approved by it after suggestion by MirrorMePR and therefore such indemnity shall extend to claims for copywriter or patent infringement, libel or other defamation.


11.1 No forbearance, delay or indulgence by either party in enforcing the provisions of these Terms of Business shall prejudice or restrict the rights of that party nor shall any waiver of its rights operate as a waiver of any subsequent breach and no right, power or remedy herein conferred upon or reserved for either party is exclusive of any other right, power or remedy available to that party and each such right, power or remedy shall be cumulative.


12.1 The Client shall not be entitled to set off or withhold any payments claimed or due to MirrorMePR under these Terms of Business or any other agreement between the parties.


13.1 Neither these Terms of Business nor the benefit of the Services may be assigned or transferred by the Client whether voluntarily or involuntarily or by operation of law, in whole or in part, to any party without the prior written consent of MirrorMePR. No such assignment by the Client howsoever occurring shall relieve the Client of its obligations hereunder.

13.2 MirrorMePR may assign all of its rights and obligations under this Agreement to a third party without prior consent of the Client, and the Client shall execute such novation agreements as MirrorMePR may reasonably request in order to effectively document the transfer such rights and obligations.


14.1 All media releases and public announcements by either party relating to these Terms of Business or its subject matter, including promotional or marketing material, shall be co-ordinated with the other party and approved jointly by the party prior to release.

14.2 MirrorMePR shall not be held responsible for the use of such material as referred to in 14.1, by media, once information approved by the client has been submitted to the media.

14.3 When reactive PR is required, the Client agrees that MirrorMePR can act on the Client’s behalf, if required, in line with the provision of services under these Terms of Business, based on information previously supplied by the Client and MirrorMePR’s understanding of the Client’s messages.


15.1 In the event that any or any part of these Terms of Business contained herein shall be determined by any competent authority to be invalid, unlawful, or unenforceable to any extent, such term, condition or provision shall to that extent be severed from the remaining terms and conditions of these Terms of Business which shall continue to be valid and enforceable to the fullest extent permitted by law.


16.1 A party who is not party to these Terms of Business has no right under the Contracts (Right of Third Parties) Act 1999 to enforce any term of these Terms of Business, but this does not affect any right or remedy of a third party that exists or is available apart from that Act.

  1. FORCE MAJEURE – MirrorMePR shall be under no liability if they shall be unable to carry out any provision of the contract for any reason beyond their control including (without limiting the foregoing) Act of God, legislation, war, fire, flood, sickness, drought, failure of power supply, lock-out, strike or other action taken by employees in contemplation or furtherance of a dispute or owing to any inability to procure materials required for the performance of the contract.


18.1 The parties hereby agree that these Terms of Business shall be construed in accordance with English law, and hereby submit to the exclusive jurisdiction of the English courts.

MirrorMePR Ltd.