To introduce the gift and interiors store, La Di Da Interiors, to a broader marketplace. An established brick-and-mortar business based in Hampshire, the brand wanted to expand its online business and presence. With a minimal marketing budget, they wanted to create a national presence with a good return on ROI.
MirrorMePR recommended focusing media attention on their ever-expanding collection of unusual gifts that you wouldn’t find on the high street. Cherry picking items that we felt the press would love and feature. We also nurtured the client’s growing interior design business by seeking out and creating ‘expert’ slots across the media, including regional digital TV channels.
The brand has regularly featured in the media, and titles to date include The Times, Living Etc., The Daily Mail, The Daily Express, Yahoo, The Lady, and Homes & Gardens, to name a few. Foot traffic to the store continued to grow, thanks to new customer acquisition driven by local opportunities created through increased brand visibility. During our time working with the interior business, they achieved over 4 million non-social reach and nearly one million reach on their social channels. Their growth was supported by high-value media backlinks achieved by our PR efforts, resulting in over 1,374 backlinks and a domain authority of 35. Big peaks were also noted in traffic relating to media coverage