As an award-winning pet brand marketing and PR agency, we know a thing or two when it comes to getting the perfect shot for our pet brands. With experience styling pets for PR campaigns and photo shoots, we are the experts in this creative process, merging branding, animal behaviour knowledge, and visual storytelling. Whether it’s a sleek feline strutting down a red carpet promoting a luxury brand or a playful pup in a festive look to push Christmas products on social media platforms, pet styling is an art. Here’s a behind-the-scenes look at how we bring animal influencers to life on set.
The Role of Pet Styling in Brand Campaigns
Pet styling isn’t just about dressing pets up in cute outfits; it’s a strategic branding tool harnessed by successful brands. Pet brands utilise styled pets to create viral content, foster emotional connections with their audiences, and differentiate themselves in crowded markets.
From fashion to pet food, stylised animal photos deliver charm and relatability. Each look is designed to align with the brand’s aesthetic and campaign goals while ensuring the pet remains comfortable and safe.
How We Prepare Our Pets for Photo Shoots
Preparation is key to successful pet shoots. We work closely with owners and handlers to understand their pet’s temperament, triggers, and preferences.
On shoot day, we aim to create a calm, pet-friendly environment with familiar scents and treats. Timing, lighting, and patience are essential to capturing natural, happy expressions without stress.
We will also brief the pet owner on grooming ahead of the day so they look and feel their best without the need for a makeup artist on set!
Choosing the Right Outfits and Accessories
Wardrobe selection starts with the campaign brief. We will help the client choose colours, fabrics, and props that match the brand tone and complement each pet’s unique features, taking into account comfort, fit, and freedom of movement.
We generally use accessories like collars, halters, bandanas and seasonal props to add personality and align with the visual theme or launch date. For example, if a client is launching an autumn special, we may include props such as pumpkins and autumn leaves and dress the pets up in cosy knits. All outfits we use are pet-safe and often custom-made or adapted for a perfect fit.
Working With Professional Pet Photographers
Working With Professional Pet PhotographersA skilled pet photographer knows exactly how to capture split-second moments of magic. We partner with professional photographers who understand animal behaviour and utilise high-speed techniques to capture the best shots. We generally aim to create a mix of photography for both press and social media marketing, so we must choose a photographer with an extensive pet photography portfolio.
Collaborating closely with the photographer ensures that the final images are both on-brand and heartwarming. We generally need commercial photography that is ready for print, digital media, and even social media virality, so there is often a demand for a quick turnaround.
Keeping Animal Welfare Front and Centre
As an agency that prides itself on working with ethical pet brands, animal well-being is always our top priority. All styling decisions are guided by the pet’s comfort, not aesthetics alone. If a pet shows signs of stress or discomfort, we adjust or stop the shoot.
We follow ethical guidelines, avoid harsh lighting, and ensure the animals have ample breaks, hydration, and downtime, which are always part of the schedule. Remember, a happy pet makes for the most photogenic moments!
Trending Themes in Pet Styling for 2025
The latest trends in pet styling reflect broader lifestyle and fashion shifts. Trends such as cottagecore cats, streetwear dogs, and holiday-themed campaigns.
Eco-friendly materials and minimalist accessories are also in demand. We stay ahead by researching pet fashion trends and tailoring them to each brand’s personality.
Behind-the-Scenes: What Really Happens on Set
A pet photo shoot can often involve stylists, trainers, photographers, and brand reps working in sync. While the final photo may appear effortless, each shot requires detailed planning and numerous treats.
Candid bloopers can often become the campaign’s surprise favourites, bringing authenticity and humour to the brand message.
FAQs: Pet Styling for PR and Photo Shoots
FAQs: Pet Styling for PR and Photo ShootsQ: Is pet styling safe for animals?
Absolutely. When shooting client campaigns, we always prioritise the pet’s comfort and health. All outfits are soft, breathable, and non-restrictive. Pet professionals supervise shoots, and we ensure we follow ethical guidelines. If your pet is lucky enough to get picked up by a brand, be honest about their personality. Your pet might be extremely good-looking, but will they find a shoot boring or overly exciting? As a responsible pet owner, it’s essential to be realistic about your pet’s future stardom in front of the camera.
Q: What types of pets can be styled for campaigns?
While dogs and cats are probably the most common, pet brand marketing will often use a range of pets, from rabbits to horses. The key is understanding each animal’s unique needs and limits.
Q: How long does a typical shoot take?
It depends on the complexity. However, you can generally expect it to take anywhere from 1 to 3 hours, including setup and breaks. On our shoots, we always plan for flexibility to accommodate each pet’s unique energy and attention span. If your pet is chosen to appear in a photo campaign, don’t hesitate to ask any questions or raise concerns before the shoot day.
Q: As the pet owner, do I have to supply accessories for the shoot?
Most pet brands will supply the accessories for the shoot day. However, they may wish to collaborate with pet owners and pet social media influencers who may have specific outfits or themes in mind.
Q: How do I get booked by a pet brand
Aside from joining an animal agency for film, TV and commercial opportunities, create a strong social media presence by having a pet account. Showcase their personality, good looks and any tricks they can do. You never know who might be scrolling and find you!
