The Ultimate Guide to PR for Interior Designers

Designer wardrobes, amazing interiors, and breathtaking locations – you can see why MirrorMePR Founder and former celebrity stylist Ashley Rossiter has a passion for representing talented interior designers and interior design businesses.

With a rich portfolio of PR clients across a diverse range of industries, including pet, beauty, and equestrian, it is interesting that many interior design businesses and designers still believe they can market themselves effectively without professional PR help, given that the industry landscape has evolved rapidly and continues to do so. In this luxury lifestyle blog, we share the reasons why PR is no longer an option to ignore if your business is interior design.

PR for Interior Designers: Expert Strategies to Build a Luxury Brand

Once upon a time, media opportunities were limited to the big glossy titles, trade interior titles, or mainstream TV home makeover shows. These days, PR opportunities can be secured in print, on podcasts, radio, TV, through digital media, targeted influencer collaborations and through brand positioning on social media.

With so much competition in the interior design industry, interior designers face unique challenges when it comes to securing meaningful PR coverage, including where to allocate their time and advertising budgets, and how to present their brand to expand their appeal and business effectively.

More than ever, interior designers and interior businesses need to stand out in this increasingly crowded space, and PR is what sets you apart from your competition. 

PR Strategies for Interior Designers That Drive Results

What PR strategies are most effective for interior designers?

This really depends on several factors, including how established your interior ‘brand’ is, what kind of budgets you have for marketing and who your ideal client or customers are. 

However, for all interior designers and founders of interior businesses, we aim to position you as leaders in your industry. This is why we never represent competitor brands, ensuring our focus is always firmly on securing you as the expert. Whether it’s sharing thought leadership, highlighting case studies in magazines, or partnering your brand with the best influencers, we do things differently.

How Interior Designers Gain Media Coverage with PR

Storytelling is hugely important when positioning a designer or their portfolio in the media. Your backstory is as unique as your scope, style and talent. At MirrorMePR, interior designers are positioned as the industry experts.

When it comes to PR, we believe that luxury and mainstream interior designers should approach it in the same way. Your brand’s tone of voice, the PR pitch angles we choose, the choice of media and your end client differ, but ultimately your PR goal is to be seen as much as possible everywhere. If your long-term goal is to achieve success and become a household name, consider speaking with us.

Turning Interiors Into Headlines: Our PR Approach

With our backgrounds as former journalists, we know how to pitch your interior brand to the media. From crafting the perfect bio to securing expert commentary in mainstream media, our vast brand experience is unparalleled.

Often, publications require case studies, and interior designers struggle to secure them due to concerns about client privacy. We have successfully navigated these issues by suggesting incentives for clients and helping our interior design clients partner with talented interior photographers, resulting in beautiful lifestyle interior photography that gets page space. 

PR wins aren’t just about the coverage. It’s what you do with that coverage that makes the difference. From sharing your editorial wins with your newsletter subscribers to proudly sharing the news on your website’s home page. This cross-promotional activity can translate directly into client growth, collaborations, and secure future brand partnerships.

Interior Design PR Trends Every Designer Should Watch

Social media platforms (Instagram, Pinterest, TikTok) are reshaping interior design PR by offering more marketing opportunities than ever before – don’t miss out.

If your brand or interior design principles prioritise sustainability and conscious consumerism, ensure that you highlight these values throughout your digital presence.

And the most significant opportunities for interior designers to stand out in the next 3–5 years? Our money is on VR to bring interior designs to life for all clients to experience a tangible virtual reality. We think designers who blend vintage and retro elements with contemporary thinking will be in high demand. Incorporating home tech in a beautiful yet functional way, and those who champion stillness and quietness through their interior design, create a peaceful sanctuary and retreat from busy lives.

The Truth About PR for Interior Designers

The biggest frustration we have with how interior designers approach PR is when they risk getting too caught up in the finer details of planning PR campaigns and not enough focus on the actual execution. As an expert in your field, we leave the expert commentary to you, and we make the necessary adjustments to make it editorially attractive to the editor. 

Micro-managing any professional you appoint is never going to work well, and we work as part of your team. You are the experts in your industry, and we are the experts in PR & interior design marketing. Together, we are exceptional!

And as for the biggest “myth” about interior design PR that we would love to bust? One that ‘PR isn’t worth it’. There’s a reason why big businesses and well-known names have PR: it works! If it hasn’t in the past, you weren’t working with the right team!

Final Expert Interior Design PR Advice

And our one golden piece of advice to interior designers about PR? Don’t delay in getting PR onboard. Regardless of where you are in your business journey, strategic PR with planning is essential, and if you’re not doing this, your competitors will be. 

The Future of PR in Interior Design Awaits. Book Your No Obligation Discovery Call HERE.  

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