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What Editors Actually Want From PR Agencies: Media Pitching Tips From a Former Journalist

by MirrorMePR in Editorial, Public Relations. Posted April 27, 2026

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5.0

Based on 29 reviews

MirrorMePR

5.0

Fenice Media

10:52 01 Oct 25

Well done to Mirror Me PR, winner in the London and South East Prestige Awards 2025/26. They have excellent industry knowledge and provide a personalised one to one service that goes above and beyond. Congratulations again on your win!

Sally Lee

12:01 21 May 25

We had a one-hour coaching call with Ashley from MirrorMe PR, and I was so impressed. Her professionalism, the quality of her advice, and the insights she shared were absolutely invaluable. She went above and beyond to support our small business, and I came away feeling inspired and clear on our next steps. I’m hoping to work with MirrorMe PR again in the near future. Highly recommended!

Craig Davies

22:23 29 Nov 24

Great services and super professional, Ashley is a pleasure to work with and I would highly recommend her for any type of PR and Comms work.

Barbara Hanly

08:50 21 Nov 24

Ashley knows the pet and media industry inside out and she confidently guided us through the process which was very new to us as we hadn't gone down the traditional marketing route. Ashley and her team were exceptionally organised and pro active which gave us a high level of confidence throughout the project. I would definitely recommend MirrorPR as they were a pleasure to work with from start to finish and we are very happy with the coverage we have received.

Esi Essel

11:08 21 Sep 23

10/10 would recommend! Ashley and her team put so much effort into securing exposure for my small business. My business has now been featured in lots a national media in a very small amount of time, which in turn has helped increase sales. I have also learned so much from Ashley about PR and other business related things as she's always gone above and beyond to help and answer any questions I had. She also always made time for me and would hop on a phone call to explain anything I didn't understand. Very grateful to have worked with Mirror Me PR.

Sophie Edmonds

09:22 28 Nov 22

An amazing company to work with, so proactive and attentive to details. Really enjoy working with Ashley, she is such a lovely person with great knowledge. We have had some great results with MirrorMe PR. Thankyou!

Storm Brunt

15:07 17 Sep 22

"MirrorMePR is a rarity - not only are they helpful, hardworking, and deliver exceptional results, they are refreshingly honest and only deliver on what they promise. I tried other agencies that promised the world and returned nothing. Spend your money wisely! PR is an investment, and whilst I have had my fingers burnt before, they have restored my faith in the power of PR and marketing."

Natasha Olivant

16:26 04 Feb 22

Classical Riding Academy have thoroughly enjoyed working with MirrorMe PR and benefitted enormously from the hard work of Ashley and her team.If you are hoping to find a highly professional, dedicated PR company with brilliant connections and a very personal touch then look no further.

Emma Brett-Phare

09:20 21 Apr 21

Had a wonderful first call with Ashley, who gave me some amazing tips and advice, she took the time to review and make a plan for my small budget and despite not being able to commit at this time I will definitely be coming back to with with them in the future - definitely would recommend!

Elaine Kelly

15:21 26 Feb 21

I had an introductory call and found Ashley very honest and helpful. She gave me some great starting points to work on before committing to any investment. Also very repsonsive

Sarah “Mrssg77” Giblin

10:06 26 Feb 21

Knowledgeable, professional and full of fantastic ideas. Thank you so much.

tony burt

21:19 13 Jan 21

Vast amount of experience and knowledge across marketing and social media experts. Highly recommended, used them for business coaching.

Andre “Andre Sustelo” Sustelo

20:42 10 Dec 20

We hired MirrorMe PR for 3 months during our launch for our Dog Brand. They were brilliant and managed to get us the exposure we needed during our initial months.Ashley in particular was very knowledgeable and super helpful with certain things I was unaware of. MirrorME PR are the perfect agency to help small luxury businesses get off the ground! Thank you!

Raw Beauty Support

23:22 18 Nov 20

Ashley is beyond amazing! She has incredibly deep insights and provides so much expertise to our business, unlocking truly amazing PR opportunities and uncovering new on-trend ways of positioning our brand. She is an absolute delight to work with and goes above and beyond with everything she touches. I really cannot recommend her more highly!

Rob Jeffrey

09:48 02 Oct 20

I reached out to Ashley through LinkedIn. Having just launched my new business, I was looking for someone with Social Media Marketing expertise to help me and guide me.Even though it became clear half-way through the conversation that we were not in the right market for each other, Ashley was still incredibly generous with her time.We ended up speaking for nearly an hour, as she gave invaluable advice and suggestions on the processes and pitfalls of the Social Media Marketing Agency world. I was especially grateful for her advice on customer profiling and Facebook ads. Thanks Ashley!

Ponyo Horsewear

20:11 14 Sep 20

Ashley & I had our first phone consultation session today. She was incredibly helpful and really helped me focus my thoughts about the business and put a stronger marketing strategy in place for the coming quarter. I will definitely be seeking her help and advice again.

Richard Pitt

17:55 03 May 20

MirrorMe PR are an absolutely brilliant company that really helps businesses improve their online marketing presence.Ashley and her team are so on point at creating fantastic engaging content for social media campaigns and amazing textual content for websites which is SEO friendly and really does help attract more visitors.I would highly recommend MirrorMePR if you are looking for a great PR company.

Equitrader Online

16:20 30 Apr 20

Ashley and the team at Mirror Me PR are an absolute pleasure to work with. They consistently forward great quality content and never fail to meet our deadlines.

Equestrian Life Magazine

14:45 23 Apr 20

Equestrian Life has had the pleasure of working with the team at MirrorMe PR from the very early days and they are, without a doubt, one of the best to work with. Helpful and proactive and their content is always appealing and welcome.

Jason Hutton

08:37 23 Apr 20

I recently had my homepage rewritten by the team at Mirror Me PR, they Demonstrated a great deal of knowledge particularly in terms of SEO and did a fantastic job!I couldn’t recommend them highly enough, will definitely be back to have other websites and copy written in the near future!

Scott Buckle

12:35 26 Mar 20

I've been working with Ashley helping me develop my business branding and messaging to both existing guests and reaching out to new audiences. Her enthusiasm and professionalism are second to none! Every opportunity for support has been given and I've really found our time together highly valuable as she has equipped me with knowledge and tools I had no idea existed to help me grow my business. I've seen the results through direct guest feedback and business growth. She is also great fun to work with and brings amazing energy to every project we've worked on together. I would also say she took the time to understand me and my vision making it feel like she on my team. I can't recommend her services highly enough.

Liz Daniels

13:20 05 Mar 20

Ashley and her team are exceptionally professional and get the results you need for your business. Having worked with Ashley for a number of years, I can highly recommend her services.

Victoria Goff

14:55 22 Jan 20

I've known Ashley for more than 15 years, and rate her as among the very best PRs in the industry. She has a real passion and interest for the equestrian, rural and lifestyle sectors, and she is friendly, great to work with, and always goes out of her way to help. Ashley has a wealth of experience in the industry, plus lots of excellent contacts. Very highly recommended for any brands hoping to gain press coverage and build awareness.

In The Country

10:47 21 Jan 20

We love working with Ashley, not only is she professional in her work but she is wonderfully supportive of our venture too. We're looking forward to a busy 2020 working with MirrorMe PR and their clients.

Sophie Elkan

10:49 16 Jan 20

Ashley is one of the very best! Her knowledge of her brands is second to none. She is responsive and helpful, mindful of deadlines and an absolute pleasure to work with. Always professional and yet warm, genuine and friendly.

Everything Horse

20:44 04 Mar 19

We've been working with Ashley and the team at MirrorMePR for many years now. MirrorMePR consistently deliver a professional and reliable service, highly recommended for any country/equestrian brand or professional rider. A well earned 5 star rating.

Liz Hayman

00:07 01 Mar 19

Fantastic team and very professional. Thanks for going above and beyond!

Anna James

10:54 27 Feb 19

MirrorMePR have been a great support. I have found them to be professional and enthusiastic and they have worked hard to deliver excellent results and fantastic coverage for my business. I would highly recommend working with them.

Stephanie Briggs

16:47 26 Feb 19

A brilliant company that delivers. Efficient, friendly and with all the right contacts to make PR work. Highly recommended

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