As experts in equestrian PR and creative equine marketing, we know how to market your equestrian services or equestrian products. With a wealth of experience, our award-winning social media marketing team share their tips for what’s hot in the equestrian world of social media trends.
Why Social Media Trends Matter
In recent years, the equestrian community has seen a significant shift as social media platforms have become a hub for horse lovers to connect, share, and inspire. From Instagram to TikTok, these platforms have transformed how equestrians share their passion for horses and opened new avenues for the equestrian industry, with brands and influencers eager to engage with their audiences. Staying abreast of the latest trends is essential for those looking to captivate and grow their follower base in this bustling online community. In this article, our equestrian industry experts, with decades of experience in the equestrian industry, explore the current social media trends for a deeper understanding of what’s shaping the equestrian world and how your equestrian business can get involved.
Current Social Media Trends in the Equestrian World
The social media landscape continues to evolve rapidly, and staying ahead of trends and key algorithm updates is crucial for success on these digital platforms and for strategic business growth. Here are five ways to amplify social media communication and stand out as industry experts.
TikTok Challenges & Trends
TikTok has emerged as a vibrant platform for equestrian enthusiasts to participate in viral challenges highlighting equine life. From ‘get ready with me’ and horse care videos with horse riders sharing their style and tips to humorous equestrian life and mishaps, equestrians creatively leverage TikTok’s engaging format. Trends such as the “horse transformation” video, where riders showcase their horse’s progress, have taken off, allowing for fun, shareable content that resonates with viewers.
Instagram Reels
The rise of short-form content has kicked Instagram Reels into higher gear for equestrian influencers and brands alike. These bite-sized videos are perfect for showcasing horse riding techniques, human-horse relationships, real-life stable tours, or daily barn routines and are designed to grab attention quickly. This trend reflects the growing preference for engaging, concise content that delivers value and often provides a peek into an individual’s private life without requiring a significant time commitment from followers.
Live Streaming
Another powerful trend is live streaming on platforms such as Instagram and Facebook. This interactive social media communication format allows equestrians to connect directly with their audience, providing horse riding training sessions, Q&A sessions, and real-life behind-the-scenes content from events. Live streaming fosters community engagement, offers a unique, authentic glimpse into the equestrian lifestyle and highlights the welfare of horses and the level of care that horse owners demonstrate.
User-Generated Content
The power of community-driven content is evident through the rise of user-generated posts. Equestrian PR and equestrian businesses are making the most of this trend by sharing their expertise as industry experts, encouraging followers to share their horse moments using branded hashtags and building influencer partnerships. While being featured on the biggest horse blogs is one marketing strategy, being highlighted by a big equestrian influencer is another strong tool to leverage. This strategy increases brand visibility, builds a sense of community among horse lovers, and nurtures the equestrian industry, allowing horse lovers to engage with each other’s stories.
Equestrian Vlogs & Stories
Social media communication through storytelling has increasingly become an essential tool for equestrian vloggers. Social media influencers crafting narratives around training, horse care tips, alternative therapies, or personal experiences create a deeper connection with audiences. Vlogging is not just about showcasing riding (although many choose communication on horses for their videos!); it’s about sharing the emotional journey and challenges faced along the way, making it relatable and engaging.
Popular Hashtags in the Equestrian Community
As of 2025, trending hashtags can significantly enhance visibility on platforms like TikTok and Twitter. A common understanding is the value of using hashtags on Instagram, which recently devalued their importance, focusing instead on keywords.
However, on TikTok and X, hashtags remain relevant and popular hashtags include #EquestrianLife, #HorseLovers, and #RiderGoals. Following the right hashtags is a social media trend in the equestrian world and helps discover essential content and plays a crucial role in increasing discoverability. By incorporating trending hashtags into your posts, you can reach a wider audience and connect with like-minded individuals within the equestrian community.
Social Media Platforms Dominated by Equestrians
With so many digital platforms to choose from, where do equestrian enthusiasts hang out, and for what type of content? We share an overview that even seasoned business entrepreneurs need to consider if they want solid strategic business growth in their equine marketing.
Instagram remains a powerhouse for equestrian content and the equestrian industry. Due to its visual nature and community-centric features, most equine businesses reside on this platform. The aesthetic appeal of equestrian photography—whether stunning shots of horses in action or beautiful barn environments—draws in horse owners and horse-mad followers, making it an ideal platform for brands and influencers alike.
TikTok
Equestrians have embraced TikTok by creatively using its unique features, such as music overlays and filters. Through comedic sketches, informative clips, and stunning visuals, they engage audiences in a playful manner that encourages sharing and interaction. You’ll even find many equine businesses and horsey events, such as Blenheim Palace International Horse Trials, with their TikTok account!
YouTube
YouTube continues to be a go-to platform for equestrian enthusiasts seeking tutorials, product reviews, and vlogs. Equestrian YouTubers have established themselves as trusted sources of information, and viewers often rely on them for guidance and tips. As a business owner, this form of social media communication is the perfect way to position your brand. It can create content that offers immersive experiences connecting potential customers to your products or services.
Facebook Groups
Niche equestrian communities flourish within Facebook Groups where members can share experiences, ask for advice, and seek connections. These groups create a sense of belonging, enabling deeper conversations beyond casual interactions. Many are very specific in subject matter, such as focusing on the care of horses and the welfare or sharing horse riding tips.
Pinterest is a fantastic tool for visual storytelling and inspiration within the equestrian community and the equestrian industry. Users can create boards that feature horse care tips, aesthetic riding outfits, and barn decor ideas, affirming it as a valuable resource for all equine enthusiasts.
How to Create Engaging Equestrian Content
As award-winning social media marketing professionals in the equestrian industry, we share a few ideas for creating captivating equestrian content involving a few successful formulation strategies:
Visual Storytelling
Visual storytelling is one of the most effective ways to engage your audience. High-quality images and videos of horses in action, training sessions, or competitions can capture attention instantly. Use natural light and interesting angles to showcase your horse’s personality and the bond you share. Platforms like Instagram and TikTok thrive on visually appealing content, so invest some time mastering basic photography and videography techniques.
Authenticity and Relatability
Followers appreciate authenticity; they want to see the real ups and downs of equestrian life. Share your journey, including your challenges, triumphs, and the lessons learned along the way. Relatable content, whether it’s a funny mishap at the barn or an inspiring moment during a ride, fosters a connection with your audience. Remember, people resonate with stories that reflect their own experiences.
Educational Posts
The equestrian community loves to learn and share knowledge. Consider creating content that educates your audience about training tips, care routines, or horse behaviour. Use infographics, how-to videos, or even simple captions to explain the intricacies of horsemanship. Here are some ideas to get you started:
- Training Tips: Create short video series or carousel posts that break down various training techniques. Focus on specific movements or concepts, such as groundwork exercises, jumping techniques, or flatwork mastery. Sharing successes and failures will make these posts more relatable.
- Care Routines: Educate your followers on horses’ daily care and management. You can create posts detailing grooming routines, nutrition advice, or how to recognise signs of illness. Including checklists or schedules can make this content more helpful and easy to follow.
- Understanding Horse Behaviour: Many equestrians are eager to learn how to better communicate with their horses. Posts explaining common horse behaviours, body language cues, and handling tips can be extremely valuable. Could you consider pairing text with relevant images or videos to enhance understanding?
- Infographics: Condense complex information into easy-to-read graphics. Infographics about common horse diseases, nutritional needs, or common training myths can be widely shared. These serve as handy references for your audience.
Engaging Challenges and Trends
The equestrian community thrives on challenges that inspire engagement. Consider participating in or creating challenges around current trends. Engaging in challenges boosts your reach and creates a sense of camaraderie in your audience. Here are some ideas to inspire your next social media challenge:
- 30-Day Riding Challenge: Encourage your followers to commit to riding or working with their horses every day for a month. Participants can share their daily progress through photos or videos showcasing their rides. They can highlight training sessions, or even fun moments with their horses. Create a unique hashtag to track participation and celebrate those who complete the challenge.
- Transformation Tuesday: This trend allows equestrians to highlight their progress over time. Participants can post before-and-after photos of their horse’s training, their riding skills, or transformations in horse care strategies. This motivates others and prompts discussions about different methods and experiences within the equestrian community.
- Jumping Goals Challenge: Create a challenge encouraging riders to set and achieve specific jumping goals. These could range from mastering a simple Crossrail to tackling a more complex course. Share weekly updates, videos of each participant’s improvement, and tips to help them along the way.
Here are some more ideas…
- Social Media Takeover: Invite an equestrian influencer, trainer, or expert to take over your account for a day. The social media influencer takes control of your account for the day and shares insights on your event, your business, products or any other aspect of the company. Social media influencers can be a valuable addition to your wider marketing strategy. Still, there are a few things to consider before approaching an influencer, such as budget and follower appeal.
- 30-Day Equestrian Photo Challenge: Invite your followers to share a daily photo reflecting different aspects of their equestrian journey, such as “My favourite riding outfit,” “Horse grooming techniques,” or “A view from the saddle.” Encourage them to use a specific hashtag so everyone can see the collective creativity. Not only does this foster engagement, but it also generates user-generated content. UGC showcases the diversity of experiences in the equestrian world.
- Rider Fitness Challenges: Encourage your audience to participate in monthly fitness goals tailored specifically for riders, such as horseback riding yoga combinations, strength training routines, or even mindfulness exercises to improve focus while riding. Documenting their progress and sharing results through reels and stories can create a strong sense of community and motivation.
